Montreal, September 23, 2024. – The CHU Sainte-Justine Foundation is proud to announce the launch of its new advertising initiative, part of the Grow Beyond campaign, which aims to raise $500 million by 2028.
Developed in collaboration with LG2, highlights powerful messages from children who have overcome illness. In striking visuals across billboards and posters, these children are seen raising their fists in triumph – a symbol of victory over the disease.
These stories of healing, made possible by the medical revolution that the Foundation supports, feature real-life journeys of children like Emmy, Sandro, Élizabeth, Louis-Charles and Lily-Rose, all of whom have received exceptional care at CHU Sainte-Justine.
Growing beyond illness for children like Juliette
These executions are further brought to life in a three-minute video, crafted in the style of a short film. This emotional piece stars 11-year-old Juliette, a real CHU Sainte-Justine patient, alongside her grandmother and the institution’s caregivers. The video offers a rare glimpse inside Sainte-Justine, revealing the profound reality of the care provided within its walls, aiming to touch the hearts of people across the province.
12,775: that’s how many epileptic seizures Juliette experienced from birth until the age of 6. Today, she’s thriving. Using neurosurgical laser equipment acquired thanks to the generosity of donors like you, the teams at Sainte-Justine successfully eliminated the pseudotumour in her brain that was causing her seizures, radically changing her young life.
“Grow Beyond represents a vast world of possibilities for the Foundation. This message brings children, their families, medical staff, and Quebec society as a whole to grow beyond what we once thought was possible. We are on the brink of a medical revolution—one that not only focuses on healing but, more importantly, on prevention. This public campaign illustrates the profound contributions the CHU Sainte-Justine Foundation is making to both present and future generations.” — Emmanuelle Ouimet, Vice-President, Marketing and Communications, CHU Sainte-Justine Foundation
Together, let’s grow beyond and give every child the chance to grow up healthy in a world where the future is a given and there’s no such thing as impossible. Help us transform the lives of children across Quebec by contributing to the campaign.
-30-
Source :
CHU Sainte-Justine Foundation
Contact :
Julie Veilleux, Director, Communications
514 345-4931, ext. 7958
jveilleux@fondationstejustine.org
